The first visit, step by step
A talk, an exam, a plan and a price, and how long it all takes. Not knowing what will happen is the main reason a nervous person does not book.
Websites for chiropractors and clinics
A new patient does not know what a first visit involves or what it costs. We build clinic sites that answer both on the first screen, and that promise nothing a clinic cannot stand behind.
What a clinic homepage needs
The price, in dollars
A first visit and a regular visit, each with a figure. It answers the question people are too embarrassed to phone about.
Insurance in plain words
What you can bill, and that you check the plan before the first visit. No line that suggests the visit will cost the patient nothing.
Booking without a phone call
The next open times as text and a short form: what brings you in, a day, a time of day, a name and a mobile number.
Who the patient will see
The practitioner's name and credentials on the page. Minnesota's rule asks for the name, and a new patient wants it anyway.
Hours for people with jobs
The early and late days marked clearly. "Tuesday and Thursday until 7" is the line a working patient looks for.
What a Minnesota chiropractic site must not say.
The licensing board can act against a chiropractor over advertising, and a website is advertising. We write clinic pages with the statute open.
- No cure claimsThe statute lists "advertising that is false or misleading; that violates a rule of the board; or that claims the cure of any condition or disease". The page says what a visit is. It does not say what it will fix.
- No "your visit is covered"It also lists advertising that insurance is accepted as payment in full "if the effect is to give the impression of eliminating the need of payment by the patient of any required deductible or co-payment". The insurance line says you check the plan first, and stops there.
- The practitioner's nameThe board's rule: "All advertisements, of any nature whatsoever, including office designation and business displays, must bear the name of the licensee or licensees." Your name, as licensed, goes in the header and the footer of every page.
- Patient stories need a releaseA practitioner who asks a patient for a testimonial "must obtain written consent and have a signed release form from the patient to be kept in the patient's file". We link to your Google reviews, and a patient's story goes on the page only with that release.
Sources: Minnesota Statutes 148.10 and Minnesota Rules 2500.0200, read November 2026.
What the design shows.
The first screen has the Book a first visit button, three open times, and a card headed "Your first visit": a talk, an exam, a plan and a price, about 45 minutes, $65.
Below that come three kinds of visit with a price each, a section on insurance and payment that names no insurer, four steps that end with "You decide", hours with two late days, and a form with five fields. Nothing on the page promises a result.
What a clinic site costs.
$600 Winter price for sites booked by March 1. After that, $1,000. A $300 deposit books your spot.
The price in dollars, up front, the way the design shows yours. See every price.
Questions clinic owners ask.
Can the site list the conditions I treat?
It can list what people come in with, in their own words: a sore back, a stiff neck, headaches, a sports injury. It does not say you cure them. That line is in the statute.
My booking runs through practice software. Can the button open it?
Yes. The Book button opens the booking page you already use. If you have none, the site's own short form sends you the request.
Does the form collect health information?
No more than one word about what brings the person in, a name and a mobile number. Health history belongs in your intake form, not on a website.
Is this only for chiropractors?
No. Physical therapy, massage, acupuncture, dental and counseling practices have the same first-visit questions. Each has its own board and rules, and we read them before we write. Tell us about yours.
Talk it through with us.
Call, or ask for a free site check. No sales team. You talk to an owner.